design your logo like a pro
A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of corporate identity.
So what makes a "good" logo?
1.) A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment.
2.) A logo should be simple, not complicated or confusing. All elements must be discernible when reporduced in a small size.
3.) Color for a logo should also remain simple. You can always get fancy with the web version, but a good logo must work well in one color and gradients of that color. The color should enhance and support the form of the logo - for example, various shades of blue on the sides of a 3D box should be the same as they would in real life.
4.) Contrast is another powerful concept in the creation of logos - you can contrast size, color, fonts, textures - to create visual interest.
5.) Whether alone of combined with graphic elements, the text in a logo must be easily readable at small sizes. A good rule of thumb is that if the logo works well in a business card size, it will scale up nicely to ther sizes. Always make sure your logos looks pleasing on paper and in a wide range of sizes before committing to it.
Eileen Parzek, Net Profit Magazine, ©